Great Web Designers Avoid These Top 5 Mistakes

Using Flash on your homepage is just about the biggest mistake you can make in web design. You have to put your visitors first and there is no doubts that Flash sites look good but this is unlikely to impress. People are looking for information not how good your web designer’s Flash skills are – give them what they are looking for.


Not all of your visitors will have mega broadband connections and what will appear quickly to some will take an age for others and will more than likely have them clicking the back button through frustration. People expect instant responses these days and most web sites provide this so why would you want to be any different? For all your UK design needs go to web design UK.


Don’t create your site with links to everything under the sun on each page like a catalog and you will avoid mistake number two. People do this because they fear that they will miss out on that sale if they don’t display everything prominently. Nothing could be further from the truth.


There are several studies of online marketing which demonstrate that too much choice often ends up as no choice and this will not make you any sales. Information overload like this will overwhelm your visitors and they will look elsewhere as they don’t want to experience this. A better solution is to create categories for your products and a good search facility so that your visitors can find what they are looking for.


You want people searching on Bing, Google and Yahoo to be able to find your web site so not optimizing your site for this is mistake number three. Many will tell you that your message to your visitors is much more important than worrying about the search engines. This is true but it is still very possible to have a good sales message in your page and ensure that it is optimized too.


The smart thing to do is to see what people are typing into the search engines when they are looking for plumbers in London. As an example we will choose the term “Plumber in London" as the keywords most will be using. So it makes sense t o optimize your site for these keywords. It needs to be in the title, description and mentioned a few times in the main content. By doing this you will provide assistance to the search engines and they will understand that you are offering plumbing services in London.


A very common mistake, and number four in this article, is loading your site with too many pictures. The more images you have, the more likely you are to avert your visitor’s attention from your core message and your page will be slow. Top search engines like Google are now cracking down on slow loading sites. You have seven seconds to interest your reader according to many online surveys. If your site takes longer than that to load they will hit the back button faster than you can say “too slow".


And the final mistake in web design is to have your site design and content produced by people with no online marketing experience. There is no point in producing a fancy looking web site that has a poor message and does not encourage your visitors to contact you, join your email marketing list or buy your products or services. Just let your web designer do what they are good at which is the design work while you or a hired copywriter produce the written content.